Which Brands Sponsor Tech YouTubers in 2026?

The brands sponsoring the most tech YouTubers in 2026 are accessory and gadget makers: UGREEN, Anker, Samsung, LiberNovo, Sony and Insta360 lead the list. Most of their deals are affiliate links rather than flat fees. About two in three deals are affiliate, and one in five is paid. Brands that pay tend to book bigger channels, but paid deals aren't only for big creators: almost a third of channels with 10K to 25K subscribers had a paid sponsor in the past year.

I build PostWithProof, and we track brand deals on US tech YouTube. Everything below comes from deals disclosed in the videos of US tech channels with 10K to 250K subscribers, in videos uploaded from October 2025 to September 2026.

The brands working with the most tech YouTubers

Ranked by how many channels each brand worked with over the 12 months. "Typical channel" is the median subscriber count of those channels. A brand is "mostly" one deal type when that type is at least 60% of its deals. Gifted means the brand sent the product, review units included.

The list is mostly accessories, chairs and cameras, not phone and laptop makers. And most of these brands work through affiliate links, which pay a commission on sales instead of a fee.

Brands adding tech creators fastest

From July to September 2026, these brands started working with the most channels they hadn't worked with before, roughly in this order:

1. TORRAS
2. UGREEN
3. LiberNovo
4. Anker
5. Samsung
6. Flowtica
7. dbrand

A brand that is adding new channels has budget now and is looking for creators. That makes it a better first pitch than a brand whose last deal was a year ago.

Some brands showed up for the first time in these three months, with no deals in the nine months before: Flowtica, which makes an AI note-taking pen, and the phone accessory makers ANJANK and MOBOSI.

Brands that work with smaller channels

These brands' typical channel is 35K subscribers or fewer.

Their deals are mostly affiliate links and free products, which is what most deals look like at this size. For channels under 50K subscribers, about seven in ten deals were affiliate links and one in eight was paid.

Brands that pay, and brands that come back

For these brands, about half or more of their deals are paid. They mostly book bigger channels.

Repeat bookings are rare. Fewer than one brand in ten booked the same creator again, for another paid, gifted or collaboration deal at least a month after the first. A few do it often: ECOVACS, ASUS, ESR, Govee, MSI and Hisense USA each came back to about one in four of their creators within the year.

Software, AI and VPN sponsors

The sponsors many people expect on tech YouTube, like VPNs and website builders, are a small share at this size. Software, AI tools, VPNs and web hosting together make up about one deal in seven. Most of the rest are hardware.

• VPNs: Surfshark, NordVPN and ExpressVPN, almost all through affiliate links.
• Websites: Hostinger, mostly affiliate. Squarespace mostly pays, and books bigger channels (typically around 115K).
• Creator software: vidIQ, TubeBuddy and Wondershare, mostly affiliate.
• AI tools: Plaud, Flowtica and ElevenLabs.

What kind of deal to expect at your size

Across all brands, about two in three deals are affiliate links, one in five is paid, and about one in eight is a gifted product. The rest are collaborations and supplied products. About one deal in six is in a YouTube Short.

Share of channels with at least one deal in the 12 months, by size:

Almost every channel had some kind of deal, at every size, but a paid sponsor gets more common as channels grow: about a third of channels under 50K had one, about half at 50K to 100K, and about two in three past 100K.

How to use this list before you pitch

1. Start with brands whose typical channel is near your size. A brand that books 100K channels can still say yes to you, but a brand that already works with channels like yours has a reason to.
2. Check what the brand did lately. Search its name on YouTube and look at its most recent videos with creators your size: what they made, how they disclosed it, and whether the description carries a code or a link.
3. Match your ask to how the brand pays. If it works mostly through affiliate links, expect a code first. Take it, or ask for a flat fee with the code on top. If it mostly pays, lead with a content idea and your numbers.
4. Pitch with one idea and your kit. Our guide to landing your first paid brand collaboration covers the email, the follow-ups and the terms to agree in writing.

Deals that are only read aloud in a video (not mentioned anywhere else like title or description) can be missing, so the real share of paid deals is higher than shown here.

Brands check your numbers against your channel before they reply. Which media kit numbers brands actually check covers what they look at and how to label yours. If few of these terms are new to you, the glossary defines it.