Real creator media kits, and what each one gets right.

A one-line positioning statement, current follower and engagement numbers, a sense of who your audience is, examples of content that performed, any past brand work, and one clear way to get in touch. Everything past that is optional. Every kit on this page covers those six things.

Short enough that a marketer can skim it in about thirty seconds. As a shared link there is no page count to worry about, but the same rule applies: if a brand has to scroll past filler to find your numbers, the kit is too long.

If your pricing is consistent, yes - it saves a round of email and filters out brands whose budget was never going to work. If it changes per campaign, a starting rate or a range does the same job without locking you in.

Stats should never be more than a few weeks stale, and anything major - a viral post, a big collaboration, a jump in audience - belongs in the kit the same week. Kits built on PostWithProof re-sync their numbers automatically, so the only thing left to update by hand is the story around them.

A link is easier to send, easier to open on a phone, and stays current after you send it. A PDF is useful when a brand explicitly asks for an attachment they can file internally. Most creators lead with the link.

They should. A YouTube kit leans on average views and watch time, an Instagram kit on reach, saves, and engagement, a TikTok kit on views and velocity. The examples above are a mix, which is why the numbers they lead with differ.

Copy the structure, not the content. The order of sections and the way proof is presented transfer fine. Your positioning, your numbers, and your voice have to be yours - a brand can tell when a kit reads like a template someone filled in.

Making the brand work for the answer. Old metrics, no niche in the first line, a wall of text before the numbers, and no obvious next step. A media kit is not a portfolio - it exists to make one decision easy.