Dev Tool Launch Campaign
Vercel
LaunchDeveloper tools
Sign-ups driven1,240
Total Views3.5K
Avg Engagement5.1%
Objective: Drive sign-ups for a new deployment feature among indie devs
Scripted a hands-on integration tutorial and two teaser shorts, shipping the product's real workflow rather than a scripted ad read.
Sold-out launch week; the tutorial became the brand's pinned onboarding video.
“Jay's tutorial converted better than any ad we ran that quarter.”
Delivered: 2 YouTube Shorts, 1 Instagram Reel
